The sustainable lifestyle bandwagon has arrived and it’s here to stay. With the advent of the circular fashion movement, BYO (bring your own) lifestyle, minimalism, and zero waste development, comes slow beauty.
With a growing amount of ethical and clean beauty brands circulating on social media, it seems like sustainable beauty is getting mainstream and is attracting a lot of attention among consumers, influencers, and giant companies alike. More and more consumers are also getting informed about the real cost of fast beauty, hence we’re trying to educate ourselves about making sustainable choices in our daily personal care routines.
It’s one thing to know what sort of ingredients are inside the antioxidant serum in your clean skincare routine; and another, on who made it, how it is produced, and what makes up its fancy packaging. As we grow more informed of how brands create their products, we become even more conscious of the way we purchase, consume, and use them. Amid this consciousness on the expansion of the environmentally-friendly beauty industry, rises an even bigger movement - slow beauty.
Before we can transition to a more sustainable form of a skincare and makeup routine, we need to understand first what slow beauty is, why it matters, and how can we embrace and incorporate it in our lives.
What is slow beauty?
According to trend forecasting agency WGSN, it is embracing a circular approach to the consumption of beauty products, circling back to the basic mantra of ‘reduce, reuse, recycle’ where individuals prioritize investing in high-quality products and active ingredients, simple and eco-friendly packaging, and a more simplified approach to beauty.
While buying pre-loved or vintage is not applicable to beauty, a more streamlined approach can be done. Gravitating towards the essentials and what really works for your skin type, rather than having a tedious and expensive 10-step skincare routine is a better method. It’s also about emphasizing the sensorial experience and slowing down to help us evaluate which products work for our unique skin types. It’s all about having a personal and sustainable self-care practice.
Beyond a clean skincare routine
There’s more to it than preferring sustainable brands and slow beauty products from mass-produced and commercially-available labels. Slow beauty also speaks to inner wellness. Practicing an exercise regimen regularly, following a balanced diet, having ample time to rest, and maintaining a happy state of mind all contribute to our external appearance.
Consumerism is at an all-time high with social media ‘haul’ videos influencing us to acquire more and more. Before we know it, we’re stuck in a negative shopping cycle with excessive and unhealthy acquisition habits that are not just hurting our bank accounts but are hurting the environment, our mental health, and our happiness too.
Finding balance and maintaining a healthy lifestyle is key to maintaining glowing and youthful skin.
3 ways to incorporate slow beauty in our daily regimens
1. Essential self-care
Embracing this whole new mantra and adopting it in our daily lives is easier than we thought it will be. Taking time to pause and reflect on the inside is a better approach to beauty.
Practices such as yoga to release muscle tightness and fatigue, journaling to free the mind of stress and worries, meditation to maintain a healthy mind, and taking a cup of tea to relax are just some of the ways we can integrate into our daily routines.
2. Simplify your skincare routine
Yes, the Korean 10-step skincare routine is all the rage now, but do you really need 10 different skincare products to achieve clear, glowing skin? Know your skin type, and which ingredients will work best with it. Natural products (it’s a plus if they’re vegan and cruelty-free) are worth investing in as they don’t contain irritants that can give you flare-ups, redness, and zits.
Likewise, watch out for products with fillers such as artificial colors and -PEG surfactants as they might be problematic especially for sensitive skin.
Simplifying skincare routine to only water and oil (Know more about: Know More Resilience Facial Oil) is something Greenvines is strongly advocating. By developing natural and potent formula derived from bio-compatible ingredients, we’re able to produce effective yet gentle skincare products.
3. Get into sustainable habits
Making conscious choices isn’t only good for your skin but is beneficial for the environment too. Choosing slow beauty products, purchasing from sustainable brands, supporting local and small businesses, and incorporating more whole food plant-based meals rather than animal products are a good start already.
Before you know it, you’re in the slow lifestyle cycle that’s kinder to your skin and to the world we live in too.
Fast beauty is becoming a thing of the past with consumers getting more conscious of their buying habits and excessive shopping practices. Slow beauty is making its appearance through sustainable brands, natural products, and a strong focus on wellness.
By choosing slow beauty products with naturally-derived ingredients that are ethically-sourced, we are one step towards a more sustainable lifestyle.