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Every day, beauty products like skincare, body care, and cosmetics come in countless bottles, jars, and boxes, many of which ultimately end up in landfills. Recognizing this, forward-thinking beauty brands, including Greenvines, are taking steps to minimize environmental impact through innovative packaging practices.
In this blog, we explore three key trends driving eco-friendly packaging: Reduction, Replacement, and Reimagined Refills. Plus, we highlight the steps Greenvines is taking toward achieving its Net Zero mission by 2025 with sustainable packaging solutions.
1. Trend #1: Reducing Packaging Materials
The simplest way to reduce waste? Use less packaging. Many brands are shifting toward minimalistic designs that use fewer materials, ultimately producing less waste.
Lighter Design Choices:
Luxury perfumes once relied on heavy glass for elegance, but brands like Chanel have adopted lighter bottles, reducing both material use and carbon footprint. Greenvines has also minimized its products’ average weight and reduced emissions from production and transport, lowering the average greenhouse gas emissions per product by 11%.
Solid, Package-Free Products:
Some brands, like Ethique and LUSH, are reinventing product formats with solid shampoo and conditioner bars, eliminating the need for bottles entirely.
2. Trend #2: Replacing New Materials with Recycled Ones
Recycling materials gives beauty packaging a second life. By repurposing waste, brands support a circular economy and reduce resource consumption.
Recycled Glass:
In 2021, Greenvines introduced bottles made from 50% recycled glass for its skincare line, fully recyclable and designed for circular use. These empty bottles are sent to Taiwan’s largest glass recycler, where they’re transformed into new glass materials or repurposed as eco-friendly items, like energy-saving bricks and colorful glassware.
Recycled Plastic Bottles:
Greenvines also made the switch to 100% recycled PET (rPET) plastic for its bottles, reducing carbon emissions by approximately 69.9%. Together with a certified B Corp partner, Greenvines turns rPET into eco-friendly textiles, bags, and blankets that are donated to disaster relief areas, ensuring these resources serve people in need.
Recycled Paper Boxes:
Greenvines uses 100% recycled paper for its packaging, which is fully recyclable and significantly reduces environmental impact. These recycled paper boxes are also lighter, improving logistics efficiency and minimizing transportation emissions.
3. Trend #3: Reimagining Refills
While refillable packaging has potential, traditional refill pouches are often challenging to recycle. To make refills truly sustainable, brands are rethinking the refill process itself.
In-Store Refill Stations:
The Body Shop has introduced refill stations in select stores, where customers can bring reusable stainless steel bottles for a zero-waste option.
Recyclable Refill Pouches:
Some brands, like KOSÉ and Kiehl’s, are now focusing on recyclable refill options. Kiehl’s has increased the size of their refill pouches to reduce overall packaging waste, with some pouches containing 2-5 times the original product volume, extending their use.
Greenvines’ Path to Net Zero by 2025
Greenvines’ commitment to achieving Net Zero by 2025 is rooted in a series of intentional, impactful actions that have already led to measurable reductions in greenhouse gas emissions. Recent data reveals a significant decrease in emissions from both production and transportation, thanks to sustainable practices such as incorporating recycled materials, reducing packaging weight, and opting for lower-emission transportation methods.